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PPC Portfolio — Documented Campaign Results

Conversion TrackingGoogle AdsMeta AdsPerformance Reporting

Selected historical Google and Meta Ads dashboard evidence, separated by campaign objective.

PPC Portfolio — Documented Campaign Results — first slide

Project documents

campaign-results
campaign-results — page 1
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AJVORA / Digital Pakpattan

About the project

Selected historical Google and Meta Ads dashboard evidence, separated by campaign objective.

Core skills

Conversion TrackingGoogle AdsMeta AdsPerformance Reporting

Project work

Executed and documented selected Google Ads conversion campaigns and Meta Ads messaging and traffic campaign examples. The screenshots originated in an earlier university capability report.

29Tracked conversionsGoogle Ads example A
8Tracked conversionsGoogle Ads example B
87Messaging conversationsMeta Ads example

The Challenge

Different campaign goals need separate reporting instead of mixing traffic clicks, messaging actions and conversions.

Our Approach

Executed and documented selected Google Ads conversion campaigns and Meta Ads messaging and traffic campaign examples. The screenshots originated in an earlier university capability report.

Outcome

Historical examples: Google Ads 29 conversions at PKR 409/conv. and 8 conversions at PKR 2.88K/conv.; Meta Ads 87 and 37 messaging conversations, plus a separate 394-link-click traffic example. These are separate campaigns and not a single client result.

Project scope, evidence and client-facing deliverables are documented below. Published results are historical and vary by campaign goal.