PPC Portfolio — Documented Campaign Results
Selected historical Google and Meta Ads dashboard evidence, separated by campaign objective.

Project documents
AJVORA / Digital Pakpattan
About the project
Selected historical Google and Meta Ads dashboard evidence, separated by campaign objective.
Core skills
Project work
Executed and documented selected Google Ads conversion campaigns and Meta Ads messaging and traffic campaign examples. The screenshots originated in an earlier university capability report.
The Challenge
Different campaign goals need separate reporting instead of mixing traffic clicks, messaging actions and conversions.
Our Approach
Executed and documented selected Google Ads conversion campaigns and Meta Ads messaging and traffic campaign examples. The screenshots originated in an earlier university capability report.
Outcome
Historical examples: Google Ads 29 conversions at PKR 409/conv. and 8 conversions at PKR 2.88K/conv.; Meta Ads 87 and 37 messaging conversations, plus a separate 394-link-click traffic example. These are separate campaigns and not a single client result.
Project scope, evidence and client-facing deliverables are documented below. Published results are historical and vary by campaign goal.
